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Tidal Media

At Risk
MediaMid-Marketrenewal

ARR

$61k

Renewal

Sep 23, 2026 · 15d

CSM Owner

AAlex Chen

Health Score · 30d

+1
49Health
At Risk

ARR

$61k

NPS Score

3

Detractor

Open Tickets

0

All clear

Days to Renewal

15

15d remaining

Last ContactNo contact yet

Next Actions

4

Schedule executive escalation call

Due Aug 3 · overdue

Deliver written remediation plan

Due Aug 12 · overdue

Resolve all open P1 tickets

Due Aug 15 · overdue

Re-establish weekly check-in cadence

Due Aug 20 · overdue

Key Contacts

2

Stephanie Walsh

Head of Customer Success

Champion
stephanie.walsh@tidalmedia.comLast contact Aug 9, 2026

Daniel Martinez

Chief Revenue Officer

Exec Sponsor
daniel.martinez@tidalmedia.comLast contact Jul 29, 2026

Goals & Success Criteria

No goals defined yet.

CRM Signals

Salesforce
2 open · $28K

Renewal — At Risk

Close Jul 26, 2026 · overdue

Qualification$18K

Downgrade Consideration

Close Sep 9, 2026

Needs Analysis$10K
Key Contacts

Rachel Green

Procurement Manager

HubSpot
2 open · $25K

Renewal — Overdue Follow-up

Close Jul 5, 2026 · overdue

appointmentscheduled$17K

Downgrade Discussion

Close Aug 9, 2026 · overdue

qualifiedtobuy$8K
Key Contacts

Helen Park

Procurement Lead

Health Score Breakdown

Weighted total: 51
Product Adoption20% weight

Feature usage, DAU/MAU ratio, activation depth

46/ 100
contributes 9pts
Engagement20% weight

Login frequency, session length, team activity

55/ 100
contributes 11pts
Support Health20% weight

Ticket volume, CSAT, resolution time

43/ 100
contributes 9pts
Sentiment20% weight

NPS trend, survey responses, stakeholder mood

43/ 100
contributes 9pts
Commercial20% weight

Renewal risk, expansion signals, payment health

66/ 100
contributes 13pts

Activity Timeline

6 touchpoints
📞Callabout 1 month agoAug 7, 2026

Urgent check-in call — customer flagged concerns about ROI and team adoption. Escalated to manager.

📧Emailabout 1 month agoJul 30, 2026

Follow-up on open support tickets. Customer frustrated with resolution time.

🤝Meetingabout 2 months agoJul 15, 2026

Executive alignment meeting. VP expressed concern about contract renewal pending issue resolution.

📞Call2 months agoJul 8, 2026

Called to discuss low NPS score submitted last week. Identified three product gaps.

🎫Ticket2 months agoJun 27, 2026

P1 outage reported — impacting 80% of their users. War room opened.

📧Email3 months agoJun 15, 2026

Sent remediation plan following last week's incidents. Awaiting customer sign-off.